What is a Trademark?
A trademark is "a word, phrase, symbol, or design that identifies your goods and services" and distinguishes your brand from competitors, according to the United States Patent and Trademark Office. A trademark is used for commodities, while a service mark is used for services.. A trademark grants you the exclusive right to use your mark, preventing competitors from using a mark that is identical to or confusingly similar to yours. Simply utilising a name, logo, or slogan in your business confers trademark protection, albeit these "common law" trademarks are difficult to enforce and apply only in limited circumstances. A trademark is used to identify the origin of goods. Nike® is a brand of athletic footwear. A servicemark is a mark that identifies the source of a service. Google® is a servicemark that covers a wide range of products and services. We use the term "trademark" to refer to both trademarks and servicemarks on our website because that ...